Why do cyclists and cycling constantly face negative portrayals in the media? This video dives deep into the untold story behind the media’s bias against cyclists and explains how the auto industry is influencing the narrative.
With billions of dollars at stake, the auto industry views alternative forms of transport like cycling as a threat to its profits – and it is willing to pay to keep cars at the centre of our transport culture.
We’ll explore:
- How the media unfairly portray cyclists as lawbreakers
- The role of car companies and their massive advertising influence on news outlets
- Case studies showing how the auto industry controls the narrative
- Why cycling is seen as a direct threat to the car industry’s profits
- How governments and the media are complicit in maintaining a car-centric society.
By the end of this video, you’ll see how deep the ties between the auto industry and the media run – and why cyclists need more support than ever.
If yo are passionate about cycling, using alternative transport or challenging the status quo of car dominance, this video is for you!
Produced by: averagemanonabike
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